Perfect ad copy is easily one of the most challenging forms of copy to create. You’ve got to be creative, outgoing, and be able to take simple ideas and turn them into something that sells.
Unfortunately, you can’t even look at what information and techniques are trending because any good ad copywriter will be ahead of the times and set them trends themselves.
What to know: 12 Fundamental Laws of Content Marketing
So, the question remains; how do you create the perfect ad copy?
If everyone knew then everyone would be doing it, but here are five essential tips to help you out throughout the entire process.
Demand attention
Sometimes, even the simplest of concepts can be ‘tilted’ to a new perspective that demands attention. Think about what kind of adverts you see every day.
It’s easy to see a bucket of fried chicken or a new car, but you’ve got to think outside the box to generate new ideas that get people thinking.
However, these ‘hidden messages’ can’t be complicated and must be easily understood by members of the public, no matter their IQ level. But, these messages do need to be subtle.
Try to keep them short and sweet so they can be read easily, especially when it comes to taglines and slogans. You can use Easy Word Count to monitor this.
You can also use tools like Readable to make sure that your slogans make sense, as it can be easy to get caught up with just using random words when writing these types of text.
For example, a picture of a beach can be used to advertise a hotel without even showing a picture of the hotel because the company is trying to sell the experience.
A simple slogan such as ‘Your Escape’ could be all you need.
Ad copy … it’s all about connecting experiences
When it comes to writing ad copy that’s creative, all you’re doing is connecting the dots. When people try a new restaurant or buy a new pair of headphones, they’re simply going through the motions of an experience.
When creating ad copy, at its core, all you’re doing is putting this image into their heads and positively describing this experience.
For example, buying a new pair of headphones is all about experiencing your music in crystal-clear quality so you can hear every tone, every bassline and acknowledge every line of vocals.
This is the image that sells and will make your readers want to buy your products.
One of the best ways to advert is by creating case studies and using quotes from users of your products or services. You can add these into your content using tools like Academy advisor or Cite It In. This brings testimony to your ad copy.
You’ll also want to make sure that the headlines of your content connect with your readers and draws them in to read the rest of your copy.
As with any form of writing, the first sentence is by far the most important. You need to make sure that this is true for every piece that you write.
It needs to be strong, empowering and very visual.
As a rule of thumb, the reader should always want to read the next line after reading the first.
They should be instantly hooked in the six seconds that you have their attention.
It can be difficult to master this first sentence so it’s worth writing a few to see which ones stand out the most and which ones you can merge to create the perfect line. You can also use the expert knowledge of other copywriters, such as the ones at UK Writings, to help.
Alternatively, you can use online resources such as State of Writing for ideas on how to use the English language to your advantage.
Aim for perfection
When writing your ad copy, it’s essential that your content is checked to ensure that it’s perfect before you upload and publish it.
If your content is full of spelling mistakes, errors and punctuation issues, it reduces the credibility and legitimacy of your product and business.
This means reading through your copy properly and multiple times. Alternatively, you can use professional editing and proofreading services, such as Boom Essays and Essay Roo to complete this task on your behalf.
Ad copy … understand your target market
Imagine you’re trying to open a new restaurant on a busy street with dozens of other restaurants. People may call you crazy, but if you’ve got a better understanding of your target market, you’re going to be successful.
Before writing your ad copy, always research your target audience to see what makes them tick and what they’ll respond to the most.
You may think you already know, but the chances are there’s so much more to learn.
For example, you don’t need to show an entire car in a car advert to sell a car; it’s the way you present it.
When writing your copy, see what language will be best understood by your readers and what readability level they will respond to. You can check this using an app like the Hemmingway Editor.
When writing ad copy, every single word you write matters. Every word should have a purpose and should connect your readers to what you’re trying to sell. Find opportunities as well as making your own.
The bottom line
To be effective in this new era, we as marketers need to see our jobs differently. No more just focusing on metrics like clicks, video views or social media shares.
We must successfully integrate our function with other business functions to create entire brand experiences that serve the customer all the way through their experiences throughout the business.
We can do better. Much better. But first, we need to stop seeing ourselves as crafters of clever brand messages and become creators of positive brand experiences.
There can never be enough focus on continuous improvement in brand marketing, independent of how well the business is doing.
It seems we all are looking to take our success to a new level. This is an excellent time to make a statement with their brand marketing. Changing before you have to is always a good idea.
“Gloria Kopp is a content marketer and an articles writer at Big Assignments. She enjoys sharing professional advice in her posts at Semrush and Oxessays blog. Besides, Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.”
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More reading on marketing strategy from Digital Spark Marketing’s Library:
11 Steps to Media Framing Messages for Optimum Engagement
Digital Storytelling … 4 Ways to Employ for Message Persuasion
Mike Schoultz likes to write about the topics that lead to small business success. He also likes to share his many business experiences. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.
