Strategic Innovation … 10 Ways to Boost Business Opportunities

Collaboration drives innovation because ideas always emerge from a series of sparks – never a single flash of insight. Are you one that believes that innovation and creativity can be learned? We are among that group. We also believe in suggestions to boost strategic innovation of your business by effective collaboration. Through a series of sparks and not a single flash of insight.

Check out our thoughts on building innovation.


Are you an innovative person? Problem-solver? Learner? All of the above? We consider ourselves in the group of all of the above. Our continuous goal? Obtaining the best innovation. And at the top of our focus areas? Studying and understanding the problem at hand.


Albert Einstein once said that if he had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. That is our way of thinking. But not most people.


Creativity and innovation don’t often happen in a vacuum. As the author Steve Johnson says, chance favors the connected mind. When people are together, talking, laughing, thinking, exploring — they’re going to throw out ideas. These ideas trigger something in someone else’s mind, and it snowballs. Before long, this group of folks has developed an innovative solution that wouldn’t have been possible without the collective collaboration.


Related: 13 Motivators for Creating a Change and Adaptability Culture


Don’t fall prey to the myth that only some people are innovative and you’re people are not of the chosen few. We are all innovative; it’s just a matter of figuring out in what way. So find things you’re curious about and are interesting to you, use your imagination a little, stay motivated and work at it, and surround yourself with others who are doing the same.


So how do you and your team boost innovation? Here are 10 suggestions we offer to boost innovation and improve your ability to exercise ideation within your team:


risk taking
Study risk taking.

Strategic innovation … encourage risk taking


Zappos as a company is known as much for its culture as for its innovative business model. The company has built a business that is growing rapidly by allowing individuals the freedom to take creative risks without that overwhelming sense of fear or judgment. They tell their employees to say what you think, even if it is controversial. Make tough decisions without agonizing excessively. Take smart risks.  Question actions inconsistent with our values.


Another interesting example: A software company in Boston gives each team member two “corporate get-out-of-jail-free” cards each year. The cards allow the holder to take risks and suffer no repercussions for mistakes associated with them. At annual reviews, leaders question their team members if the cards are not used. It is a great way to encourage risk taking and experimentation.  Think this company comes up with amazing ideas and innovations? Absolutely.


Be a detective

Creatives and innovators always have enquiring minds. Are you and the team asking enough questions to get deeper and understand the problem as much as you can?


Strategic innovation examples … make quiet time

Most ordinary days of the average worker includes an enormous amount of multitasking. Multitasking is, of course, is very destructive to the time and space of good innovative thinking. Set time aside for team members’ quiet time to stimulate and let the mind wonder until ideas flow.


Challenge good

The phrases good enough, this has always worked, and this is all the time we have to devote to this problem, etc. are very destructive to team innovation. Avoid these at all costs as they are enemy #1 to the best results.


Strategic innovation framework … foster autonomy

We all prefer control over our environments.  According to a 2008 study by Harvard University, there is a direct correlation between people who have the ability to call their own shots, and the value of their creative output. An employee who has to run every tiny detail by her boss for approval will quickly become numb to the innovative process.


The act of innovation is one of self-expression. Granting autonomy involves extending trust. By definition, your team may make decisions you would have made differently.  The key is to provide a clear message of what results you are looking for or what problem you want the team to solve.  From there, you need to extend trust and let them do their best work.


divergent thinking.
Use divergent thinking..

Divergent thinking

Try the quantity approach to new ideas. Use brainstorming to improve divergent thinking. Study and then connect ideas to get new ideas.


Add play to equation

When looking for fresh new thinking to create more innovation, shake things up by adding some fun and play to the process. It always has the ability to shed the stress and pressure on a team


Explore new experiences

Open up your new idea thinking. Do things in new and untried ways. Avoid the set ways of being innovative.



Do as much experimentation as you can. Don’t worry about failures and allow the team to question any and all assumptions and consider even the craziest ideas.


Always ask why

Here is a favorite story that explains this technique quite well. The story is about why you should ask why. It comes from Ideas Champions. A consulting company like us (but bigger and more well-known), who specialize in creativity, innovation, team building, and leadership. All favorite topics of ours. So we keep up with this team.


The story is about a big problem at one of our favorite monuments … the Jefferson Memorial in Washington DC.


Simply put, birds in huge numbers were pooping all over it, which made visiting the place a very unpleasant experience.


Attempts to remedy the situation caused even bigger problems, since the harsh cleaning detergents being used were damaging the memorial.


Fortunately, some of the National Parks managers assigned to the case began asking WHY  as in Why was the Jefferson Memorial so much more of a target for birds than any of the other memorials?


A little bit of investigation revealed the following:


The birds were attracted to the Jefferson Memorial because of the abundance of spiders, a gourmet treat for birds.


The spiders were attracted to the Memorial because of the abundance of midges (insects) that were nesting there.


And the midges were attracted to the Memorial because of the light.


Midges, it turns out, like to procreate in places were the light is just so  and because the lights were turned on, at the Jefferson Memorial, one hour before dark, it created the kind of mood lighting that midges went crazy for.


So there you have it: The midges were attracted to the light. The spiders were attracted to the midges. The birds were attracted to the spiders. And the National Parks workers, though not necessarily attracted to the bird poop, were attracted to getting paid so they spent a lot of their time (and taxpayer money) cleaning the Memorial.


How did the situation resolve? Very simply. They nailed the understanding of the problem, so an innovative but simple solution was much easier.


After reviewing the curious chain of events that led up to the problem, the decision was made to wait until dark before turning the lights on at the Jefferson Memorial. About as simple a solution as you could get. Right?


That one-hour delay was enough to ruin the mood lighting for the midges, who then decided to have midge sex somewhere else.


No midges, no spiders. No spiders, no birds. No birds, no poop. No poop, no need to clean the Jefferson Memorial so often. Case closed.


Now, consider what solutions might have been forthcoming if those curious National Parks managers did not stop and ask WHY:

Hire more workers to clean the Memorial

Ask existing workers to work overtime

Experiment with different kinds of cleaning materials

Put bird poison all around the memorial

Hire hunters to shoot the birds

Encase the entire Jefferson Memorial in Plexiglas

Move the Memorial to another part of Washington

Close the site to the general public


Technically speaking, each of the above solutions was a possible approach, but at great cost, inconvenience, and with questionable results. Not great solutions.


The bottom line


Now, think about YOUR business, YOUR life.


What problems are you facing that could be approached differently simply by asking WHY, and then WHY again, and then WHY again … until you get to the real definition of the problem?


If you don’t, you may just end up not correctly defining the problem. Not good. Nothing worse than solving the wrong problem. So put in enough time to understanding and defining your problem. Don’t leap to problem solving before you do. Lots of whys help us explore and thoroughly define the problem.




Remember to practice these problem solving skills as well as asking lots of why questions to form new ideas.


 Need some help in improving the innovation and creativity of your business? Innovative ideas to help the differentiation with your toughest competitors?


Call today for a FREE consultation or a FREE quote. Learn about some options for creativity workshops to get noticeable results.

Call Mike at 607-725-8240.


All you get is what you bring to the fight. And that fight gets better every day you learn and apply new creative ideas.


When things are not what you want them to be, what’s most important is your next step. Call today.


 Try. Learn. Improve. Repeat.


Are you devoting enough energy improving your creativity, innovation and ideas?


Do you have a lesson about making your creativity better you can share with this community? Have any questions or comments to add in the section below?


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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  


 Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.



More reading on creativity and innovation from Digital Spark Marketing’s Library:

Learn How to Think What No One Else Thinks

Generating Ideas by Convergent Thinking

Amazon and Managing Innovation … the Jeff Bezos Vision

The Secrets to Building an Innovative Culture


Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.


Strategic Innovation … 10 Ways to Boost Business Opportunities