8 Ways Steve Jobs Would Change Your Social Media Engagement
The skill of writing is to create a context in which other people can think.
The more success you have with customer engagement, either on-line or off, the better your understanding of their needs and priorities. Having the best customer insights makes it much easier for you to define your next moves and social media engagement as well as improve you odds of success.
It has been said that to be a success in social media engagement you must be useful or entertaining (or hopefully both). Have you ever seen the videos of Steve Jobs with his media presentations on Apple’s new product announcements? I am a big fan, I admit … but you don’t have to be a fan to recognize the genius in his presentation. They are simple, useful and, most of all, entertaining.
Let’s examine the strengths of these presentations and apply them to improving your content marketing. Remember … the objective of your content is to create a context in which your audience can think:
Focus on dreams, not products … it is the end state customer utility that counts most
Create ‘Holy Smokes’ moments … grab immediate attention with your title and lead paragraph sentences
Use heroes, villains, and drama … tell a story to communicate your content whenever possible. Stories do a good job of giving meaning that can be remembered.
Stick to the rule of 3 … focus on no more than 3 key messages
Think simple … communicate with simple words and messages for a broad audience
Rely on visual messages … use images to convey your messages and re-enforce with words
Create Twitter friendly key points and messages … more on the simple theme with rich keywords
Share the stage … collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates
Lots that we can apply from these eight lessons, isn’t there?
Please share an example or experience from your story vault.
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
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