Have you ever heard the story of Jim Valvano? The Jim Valvano story in context of raising funds for cancer research, that is.
Ever watched his speech at the 1993 ESPY’s? One of the best messages and presentations I have ever heard.
You can watch it here, it is less than 3 minutes.
He and this speech (which was given shortly before his death from cancer) were the driving forces behind the V Foundation.
The V Foundation for Cancer Research was founded by ESPN and legendary basketball coach Jim Valvano with one goal in mind: to achieve victory over cancer. Since its start in 1993, the V Foundation has awarded over $200 million in cancer research grants nationwide.
Thanks to an endowment funded by generous donors, 100% of cash donations benefit cancer research. This means that not one single cent of your donations goes to operating expenses. Period.
It is one of my and my wife’s two favorite charities. The other is the St Jude’s Children’s Research Hospital.
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, and LinkedIn.
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