No business attribute is more important today as that of adaptability, as many, many businesses are on the brink of irrelevance – unless they change our services as fast as change itself. You need to have and try many creative business ideas as often as possible. They are essential for building winning solutions.
Your strategies do run out of steam, get old and become ineffective … you need to keep refreshing them based on your anticipation of the next change.
What is the best way to get new ideas or to learn something new to apply to your business?
For us, one way is to be ‘in the field’ observing and learning what other, different businesses are doing new and exciting. We do look at our competitors for sure, but for the real good ideas we’ve found that looking at businesses outside the industry provides the best way to think creatively ‘outside the box’.
Another good way is to do a lot of reading on what others think and excellent new books are usually at the top of the priority list. We try and read books and magazines that cover different topics in different fields … looking for transference of ideas.
All these have one thing at their core … they help to question some tenet of conventional wisdom. The hardest thing we find is to get the old ways of our mind. Only then can we discover the best new ideas.
How many times in your business career have you been in an organization where real energy was expended to build collaboration and sharing for winning solutions? How successful were these efforts? To build team collaboration and sharing is not an easy job, is it? But we’d all agree that the payoffs certainly outweigh the efforts, wouldn’t we?
Over the years in my career, I’ve had the good fortune of being exposed to many smart people and worked as part of many teams trying to build collaboration and sharing. It never ceases to amaze me how just a few moments of discussion, or sitting and listening to well thought-out debates, can open your mind to ideas you can’t believe you didn’t think of on your own.
For example, consider this example. It takes a great entrepreneur with vision to start a business, but it requires strong leadership collaboration skills and a collaboration of many people to make it a success.
Collaboration is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals. Note that collaboration is NOT cooperation … it is more than the intersection of common goals, but a collective determination to reach an identical objective by sharing knowledge, learning, and building consensus.
Collaboration is an attribute that cuts across many businesses and business processes. We need to make it an intentional process and cultivate it into the team’s culture.
Everything a business does produces an outcome or result. This is an important message for all businesses. The more traditional types of building winning solutions and results are associated with volume, cost and quality of products or services. The actions of every employee are designed to add value to the business and therefore to influence performance and the specific results the organization achieves
The significance of your results extends to your partners and suppliers who will want to trade with you for as long as there is a “win-win”. All stakeholders will determine if you are achieving “good” results by looking at your solvency, your ability to settle invoices on time and the degree to which you respect their brand integrity when using their products or services to enhance your own.
We are confident in our ability to generate great results and will make a commitment to them.
You can contact Mike here:
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, and LinkedIn.
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