In the world of online promotion, words are only half the battle. In most cases, it doesn’t matter what your ad says or which brand it’s advertising – it only matters how well the ad stands out and appeals to the target audience. To catch someone’s attention, a visual aspect is needed. Hence, the creation of things like banner ads, pop-ups, video ads, fancy landing pages, and so on. An entire sector of marketing had spawned out of the need to visually impress visitors and steal their attention away from whatever it was they were doing before they encountered your ad/page.
Keep exploring: 10 Growth Hacking Tactics … What Would Peter Drucker Say?
Here are four things any marketers can do to make sure their promotions looks and perform top-notch every time:
Online promotion … hire the right people for design
Sure, doing things yourself is fulfilling, it can work, and when it does, you’ll have a skill set that you can repeatedly exploit without having to outsource, but if we’re being realistic and trying to guarantee the success of every single promotion, then we have to go down the hiring route. We must face the fact that the average business owner, maybe yourself included, cannot stand up to the skills of an experienced web designer, marketer, or promotions specialist regarding developing aesthetically engaging ads using software. For this reason, smart entrepreneurs recognize that hiring leading firms like HelloWorld for promotion design is not only worth the investment because of the finished product; it’s also a way to keep themselves from having to devote tons of time to learn a new skill before their project can reach its potential.
Online promotion examples … study ad wording and outsource ad creation
Once you’ve got the look of the promotion put together, you’re going to need some words that will be on-par with the professionalism of the presentation. This is where anyone with a bit of experience in sales and writing can take the wheel and do a great job. Fortunately, if you’re not currently confident in your ability to do it yourself, the process of learning ad writing is pretty simple for anyone with basic writing skills, and it’s not that expensive to outsource either.
Online promotion … diversify distribution
Finally, now that you have a complete ad that is ready to be pushed to your target audience, the last remaining step is to thoroughly distribute the promotion via as many channels as possible within the desired niche and any related niches. Once again, this isn’t something that you can just start doing by yourself from day one and expect guaranteed short-term results. It could take a while to see any results at all. Note they might not be as impressive as you would’ve hoped, even after you’ve personally devoted many hours to independent distribution. Thus, to have the highest chance of success for every online promotion, it makes sense to dedicate a considerable amount of the advertising budget to distribution.
The bottom line
Have a Consultant Look Over Your Promotions. In closing, one extra thing you can do to make sure your promotions are top of the line before being released is to staff a consultant with many years of experience in online marketing. That will give you another line of defense to prevent quality lapses while also giving you an additional source of input and creativity from someone who has proven their ability to achieve the results you’re looking for.
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So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you. But believe in the effectiveness of collaborative innovation. And put it to good use in adapting to changes in your business environment.
It’s up to you to keep improving your learning and experience with innovation and creativity efforts. Lessons are all around you. In this case, your competitor may be providing the ideas and or inspiration. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Try. Learn. Improve. Repeat.
When things are not what you want them to be, what’s most important is your next step. Call today.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, and LinkedIn.
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