Market Enabler … and Small Business Social Media Enablers

Social networking is not about farming followers, it’s a way of cultivating relationships. What does social networking mean to your business? Social media dialog with customers for sure. What about being a market enabler such as reading your content and remembering? Appreciating your help? We believe it is all of these things. And while a social media strategy is essential, so are small business social media enablers.

Check out our thoughts on creative marketing.


In the ever changing landscape of social networking, you might be wondering if you are getting the most success out of your business’s social media community engagement.  Here we define social media community engagement as the process of gaining website customer traffic, attention, and interaction from customers through social media sites.

Related post: Social Media Plan … Successful Tactics You Need to Employ



Have you ever thought about how to build positive social media community engagement? Does it include the details of success enablers to your social media?


This task starts with what customers want and need. Most people want to: feel needed, be valued, be appreciated, be fulfilled, share emotions, laugh and be happy, succeed and be inspired. Make them feel something that feels unique to what other brands are blasting at them.


To do this you must know who your community is. You must know how to catch and hold their attention.


Related:  Ways to Build Positive Social Media Community Engagement



Social media has been around for a decade now, so it should be easy to figure out how to leverage it, right? Not so fast. New ideas? Definitely not that new, but good refreshers. There are recommendations on how to beef up social media marketing everywhere you turn. But which ones will make the grass growth the best?


 Keep this in mind:

How many times have you seen companies requesting people to friend them on Facebook? Like farming followers was the name of the game. Sad but true. The truth is that social media marketing tactics are really about cultivating relationships with potential customers. Fan ‘skins’, by themselves, are of very little value.


Related: Social Media Marketing Lessons From the New Pros in Town


In part it is true, but things get complicated by all the misinformation circulating about social media. From leveraging tactics to tracking issues, you are bombarded with conflicting messages, including whether social media marketing is worth using at all.



Here is the bottom line:

These are 10 ideas we use most often with our clients. We believe they are the ones most critical to the success of your social media marketing and community engagement:


 market enabler … be yourself

Readers can easily see through marketing speak. Be passionate about what you do and let that show through your personality. Ensure people see you as a real person and not a mouthpiece.


Social media enablers … useful and/or entertaining

Try to add value with everything you post. Be useful or entertaining or you will be ignored. Share tips, tricks, and insights. People’s time is very valuable and they are looking to learn and enjoy new things from you. Make listening to you worth their time.


engage people
Do you engage people?


Engage people

Answer questions readers ask, ask questions of others, and thank people even if it is just a few words. Communications is a two way activity, isn’t it?


market enabler 2016 … transparent

When you are communicating in the world of social media, say who you are and who you work for. Don’t be sneaky with your comments. Avoid ghost writing. Be genuine and real.

What to study now: 6 KLM Airlines Marketing Examples for Winning Campaigns



If you are going to participate in social media, be prepared and know generally what to expect. Be engaged with people. That really is the only way to understand the online culture, tone, best practices, and protocol. And remember, things are constantly changing, so be prepare to learn as you go.


Post consistently

Social media is a time consuming effort. You must spend time in a consistent way. You cannot post and then depart for a week or more. And, oh by the way, it takes persistence to achieve success. Readers expect new content regularly and if they don’t see it, they won’t be back.


Listen carefully

Pay attention to feedback from your audience. Appreciate suggestions; it will make what you do even better. Always acknowledge inputs.


focus externally
Do you focus externally?


Focus externally

Don’t be 100% internally focused. Collaborate with others. Link to other blogs, videos, and news articles.  Share the best of what you discover.


Learn continuously   

Be real and honest and always learn as you go. Don’t be afraid to admit mistakes or change your opinion on things. Be quick to make changes when you do.


Enjoy yourself

People are easy to read, aren’t they? If you are not enjoying what you are doing, others will notice and won’t interact. So why try to participate in that mode?

Related post: Facebook Business Page … How to Improve Social Marketing?


What is the bottom line?


There are a lot of misconceptions about social media marketing. Just because you read something in a blog post or hear something from a credible source doesn’t mean it is true or true for you and your business.


Always do your research, and continually try to improve. Social media marketing is here to stay, and it can drive a lot of business for you, assuming you are leveraging it correctly.


There is more opportunity to fail in social media than to succeed if we treat it like any other marketing vehicle. Social media requires us to get away from being promotional and sensational and instead treat our customers with special attention. Special attention to being social, building relationships, and creating trust.



Need some help in capturing more customers from your social media marketing or advertising? Creative ideas to help the differentiation with your customers?


Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.

Call Mike at 607-725-8240.


All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.


When things are not what you want them to be, what’s most important is your next step. Call today.


Test. Learn. Improve. Repeat.


Are you devoting enough energy innovating your social media strategyg?


Do you have a lesson about making your advertising better you can share with this community? Have any questions or comments to add in the section below?


Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  


Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.


More reading on social media design from Digital Spark Marketing’s Library:  

Creative Tips for Stunning Infographic Design

 Social Media Graphics …9 Great Ways to Improve Your Marketing Designs

Facebook Design … 8 Secret Factors for Most Successful Marketing

Creative Stories … Are You Employing the Best Smashing Value?


Like this short blog? Follow Digital Spark Marketing on LinkedIn or add us to your circles for 3-4 short, interesting blogs, stories per week.

Market Enabler … and Small Business Social Media Enablers