Have you noticed how many businesses employ customer experience design successfully these days?
Customer experience has certainly grown in importance in brand marketing and consumer influence, hasn’t it? More and more businesses trying to astonish the customer. Certainly a real discriminator, isn’t it? Today we will examine 10 different ways brands have chosen to use their customer experience to stand out above the noise and become a significant contributor to brand marketing.
The end state quality of the product or service the customer receives is what counts. However, this Includes the experience the customer remembered while he purchased the item. Often that is what is remembered the most.
The quality of your company’s customer experience is ultimately determined by the way customers feel after their last interaction. If the customer is unhappy, your company’s customer experience is bad. If the customer doesn’t have a feeling one way or the other, your company’s customer experience is mediocre. If the customer feels good, your company’s customer experience is satisfactory. But if the customer feels delighted, your company’s customer experience is a substantial competitive advantage. That is the only one that really matters to success. And the one everyone is attempting to find the magic for.