A female humpback whale had become entangled in a spider web of crab traps and lines. She was weighted down by hundreds of pounds of traps that caused her to struggle to stay afloat. She also had hundreds of yards of line rope wrapped around her body, her tail, her torso, a line tugging in her mouth. This is her story of giving gratitude.
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A fisherman spotted her just east of the Farallon Islands (outside the Golden Gate) and radioed for help. Within a few hours, the rescue team arrived and determined that she was so badly off, the only way to save her was to dive in and untangle her…. a very dangerous proposition.
They worked for hours with curved knives and eventually freed her.
Importance of expressing gratitude
When she was free, the divers say she swam in what seemed like joyous circles. She then came back to each and every diver, one at a time, nudged them, and pushed gently, thanking them. Some said it was the most incredibly beautiful experience of their lives.
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Giving gratitude
The guy who cut the rope out of her mouth says her eye was following him the whole time, and he will never be the same.
May you be so fortunate… To be surrounded by people who will help you get untangled from the things that are binding you.
And, may you always know the joyof giving and receiving gratitude.
So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you.
It’s up to you to keep improving your innovation and creativity in advertising designs. Lessons are all around you. In many situations, your competitor may be providing the ideas and or inspiration. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Test. Learn. Improve. Repeat.
Are you devoting enough energy improving your inspirations stories?
Do you have a lesson about making your stories better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
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Great story! Being kind to all creatures is a blessing for them & mainly for you.